The Last Dance Campaign
To announce the 11 New Flavours we launched a cheeky Last Dance campaign getting rid of all the old products to make room for the new.
We decided to make the farewell to certain iconic NOMNOM flavours something a bit more special, this is where The Last Dance came in. We numbered the bars we had left, made commemorative certificates, and made sure everyone had a chance to get ahold of their favourite flavours one last time before NOMNOM 2.0 flavours took over.
This caused a bit of a stir, particularly from the Marmalade fans. They didn’t yet know that a brand new Marmalade & Toast would coming to the shelves as well as many new and improved bars. All in good fun, the Last Dance went down a chocolate treat.