plant life
plant life
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Areas of focus: creative direction, branding, social media, web design, photography, strategy, digital communications.
Dr. Marcus Lehman and I launched a test website on December 15th, 2015 for our plant-based initiative Plant Life. We had 5 big goals for Plant Life:1. To make preventative approaches in healthcare the norm.
2. To make it easier to be healthy than it is to be the opposite.
3. To inform, to be transparent, and more than likely laugh at ourselves along the way.
4. To combine forces with everyone who appreciates their greens. Different diets, same goals. Let's use these differences as strength versus allowing them to be divisive any longer.
5. Obviously to save the 'food' world. (Superman was plant-based, right?)
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Co-Founder and Doctor: Marcus Lehman
Co-Founder and Creative Director: Laura Heilbrun